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PubU Online: Make Your #Indie Voice Heard: PR & Social Media Strategies
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PubU Online: Make Your #Indie Voice Heard: PR & Social Media Strategies

 Export to Your Calendar 8/30/2017
When: Wednesday, August 30, 2017
10:00 AM to 11:00 AM Pacific
Where: Online via WebEx
United States
Contact: Lee Wind

Online registration is available until: 8/30/2017
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About the Program:

Marketing a book is not the same as marketing a watch (although the two complement each other nicely in an Instagram photo). At the end of the day, publishers and authors need to sell books, but in the book business we’re not hawking products—we’re disseminating ideas. Let’s talk about how your voice is the most important marketing and publicity tool you have, and the nuances of pitching newsworthy stories to media. We’ll also discuss social media strategies, touching on the things we should all be trying such as Facebook Live, pitching #bookstagrammers, not trolling on Twitter and more. As indies, we’ll always have to work a little bit harder to get our books noticed by a magazine’s editor or grow our Twitter following, and there is no plug-and-play method that works for every book. Using case studies of four indie titles (going over what worked and what didn't), we’ll talk about switching your approach from marketing to storytelling in order to make your indie voice heard.

Can’t attend this webinar? Sign up anyway and watch the prerecorded session at a time suitable to you.

About the Presenter:

Elena Meredith is a senior publicist at PR by the Book, a boutique literary publicity firm specializing in media relations and brand consulting. She has managed PR campaigns for hundreds of traditionally and independently published books, working on titles from Patagonia, Andrews McMeel Publishing, Big Kid Science, DK, HarperCollins, Insight Editions and She Writes Press, among others. She has been in the book industry for over a decade, previously working as publicist for Free Spirit Publishing in Minneapolis. Elena lives with her husband and their Golden-Chow mix in Austin, Texas.

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