About the Program:
Discover how to motivate the news media to create buzz for your book!
In this session filled with actionable tips and insider techniques, you’ll learn why PR is one of the quickest, most effective and enduring tools for accelerating your visibility in the market. Find out how agencies and publicists work, when you need one – and when you don’t. Learn about the latest tools authors and publishers need to get the media’s attention, how to position your story for media coverage, and how to create an online Press Room journalists will love.
With over 25 years of 'in the trenches' PR experience, Leann will share her insights on:
- What PR, Publicity, and Press Kits can do for you.
- What you need before starting a publicity campaign.
- What to do if you can’t afford - or don’t want to hire - a PR firm.
- What to look for when working with an agency or freelancer.
- Why you must have an online press room and what goes in it.
- How to craft press releases that get noticed.
- How to avoid the #1 mistake publishers make when contacting the media.
Attend live to get your questions answered, vote in our polls, and enter the drawing. One attendee of the live session will win a free ticket to Leann's 3-week Build Book Buzz Course, and two others will score some great IBPA swag. We hope you'll join us!...
Can’t attend live? That's okay, too! Sign up anyway and watch the pre-recorded session at a time suitable to you.
About the Presenter:
Get to know Leann Garms, Publisher/Publicist and Founder of BBL Publishing!
A 25-year veteran of public relations who trained in Journalism, Leann loves a great story. Whether it’s a book, a nonprofit cause, or a new business venture, she uncovers the unique story that motivates the media and the market to pay attention.
A serial entrepreneur, Leann has owned her own public relations firm, a nonprofit consulting firm, and most recently formed the Book PR and Marketing firm, Build.Buzz.Launch. Media to help authors publish and market their work.
After seeing a need to help authors navigate the paths to publishing, BBL Publishing was launched in July of 2014. This hybrid publishing imprint of BBL Media publishes and markets a select handful of titles in the Health, Wellness and Spirituality genres. Now, Leann gets to read great stories every day and help tell the world about them.