Reach a select group of 5,000 public librarians!
Be sure to sign in for discounted IBPA member price of $199 each.
Registration Deadline: Thursday, December 22, 2016
Materials Due: Tuesday, December 27, 2016
E-Blast Sent: Thursday, January 05, 2017
In cooperation with the Library Resource Group, IBPA sends dedicated e-blasts containing IBPA member titles to a select group of 5,000 librarians for each of the Public Library, K-12 Library, and College Library markets.
For this program, IBPA designs targeted e-blasts throughout the year that contain information about IBPA member titles. Each e-blast contains only fifteen (15) titles. Your listing includes your title's cover image, a 50-word description, wholesaler information, and a unique, lead-generating link of your choosing.
The Library Resource Group then pulls a list of 5,000 librarians based on the criteria of each e-blast (Public, K-12, or College). The librarians that receive these email blasts are all Library Resource Group subscribers that have provided applicable information (location, branch, position, etc.) that allows the Library Resource Group to organize these contacts and form lists like the ones utilized by IBPA.
The price for the Library Market E-blast is $199 per title, per e-blast for IBPA members.
Required materials -
After registering for this program, you will receive an email requesting that the following information be sent to IBPA Project Manager Mimi Le at firstname.lastname@example.org.
- Publisher name
- Title and subtitle
- 50 word description*
- Wholesaler/Distributor (up to 3; link to wholesaler/distributor must be provided)
- Cover image (.jpeg at 200 pixels wide)
- Web Link for MORE button**
*It is important to include parts of any significant reviews from the major trade media or influential and recognizable people in the description. If possible, a good review should take the place of a general description.
**At the end of each book's description, there will be a MORE button, which will take the librarian to the web page of your choice. Publishers may also want to offer a link to a page of similar titles with metadata and ordering information. It is suggested that you make it as easy as possible for the librarians to get the information they need.
Note: IBPA members have five (5) days after the registration deadline to deliver their materials for the program.
What to expect -
Results will vary. However, the average response to e-blasts of this nature is generally higher than other services and products sent to librarians. This is because the Library Resource Group list is an opt-in list -- every librarian on the list asked to be on the list. Response to these e-blasts generally range from 7-14%. For a deployment to 5,000 librarians, there will be approximately 400-700 leads across all fifteen (15) titles.
Check out the American Librarian Association's Fact Sheet for more information about librarians and the library market.
Member testimonials -
"Thank you so much for sending the four lists of librarians who showed interest in our titles by clicking on the links in the March 10th K-12 Library e-Blast. These are wonderful contacts we’ll be able to reach out to about our other children’s trade books on science. We appreciate the opportunity to participate in these IBPA e-blasts!." — Claire Reinburg, NSTA
Next steps -
After we receive your order we will send a confirmation email asking for more details. All required materials (see above) are due five (5) days after the registration deadline.
Please email IBPA Project Manager Mimi Le at email@example.com with questions.